September 29, 2022

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The New Kia Telluride X-pro Climbs High in New Creative

4 min read

– ’’Clouds” location highlights new X-Pro model for Kia’s flagship SUV
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– The new Telluride will be showcased through a 105-second integration mirroring EMMY AWARD types and celebrated television genres such as comedy, drama, action thriller, and fact
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Kia’s most-awarded automobile at any time, the Telluride SUV, is the star of a new imaginative marketing campaign and in-display video integration making their debut tonight in the course of the live primetime broadcast of the 74TH EMMY® AWARDS on NBC. For 2023, Kia’s flagship SUV introduces a new X-Professional model created for adventures in the wild, and Kia will acquire items to new heights through an in-clearly show movie montage highlighting the new Telluride.

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“The Kia Telluride took the Kia brand to new heights the two pretty much and figuratively and now we’re showcasing just how rugged, able and refined the new Telluride X-Pro is and how far off the overwhelmed path it is ready to go,” mentioned Russell Wager, vice president, promoting, Kia America. “Telluride is Kia’s most capable SUV ever and we required to demonstrate how it can adapt to a wide range of circumstances, no make any difference what ‘genre’ of way of living persons direct. Kia is proud to return as the Official Automotive Sponsor of the Tv Academy and the 74th EMMY Awards for the 3rd consecutive calendar year and we have established movie vignettes that play off the various award groups and celebrated tv genres to emphasize the versatility of Telluride with our 60-next spot exhibiting the SUV’s rugged abilities.”

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For the duration of the stay broadcast of “The 74TH PRIMETIME EMMYS” airing Monday, September 12th (8:00-11:00 PM, stay ET/5:00-8:00 PM, stay PT) on NBC, and offered to stream reside on Peacock for the 1st time – Kia will debut a 60-second location, “Clouds.”

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Designed by David & Goliath, Kia’s inventive company of record and filmed on the Imogene Pass in close proximity to Telluride, Colorado at an elevation of 13,114 feet, the spot follows a pair as they push a 2023 Kia Telluride X-Pro  along a winding route which will take them larger and better up the side of a desolate mountain. The Telluride arrives to a clearing close to the mountain’s summit and bit by bit rolls to a halt prior to a three-story painter’s scaffold the place two painters in white jumpsuits on the leading landing are expertly yielding prolonged-taken care of rollers and casually painting the sky by itself. The painters glance down at the Telluride and then at each individual other with curious and bemused looks on their faces as the driver leans ahead and states, “Huh! I imagine we went too high!”

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“Kia is a model that is reaching new heights and a lot of that is thanks to the Telluride SUV,” ongoing Wager. “We wanted to highlight just how high the Telluride can acquire individuals that generate it, and also clearly show how substantial the Kia brand name is aiming since there’s no limit to how significant this model can – and will – go.”

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In addition to the 60-second spot, Telluride X-Pro will be featured as component of a unique in-present integration covering a variety of acting/tv genres to emphasize how one scene with the exact same dialogue and actors can be construed in another way primarily based on the solution. The 1:45 piece was produced by Innovative Partnerships @ NBCU and will cover the comedy, drama, motion thriller, and truth categories with the dialogue in each individual scene – and the presence of a Kia Telluride X-Professional SUV remaining the very same. The only point that variations in every single is how the scenario performs out centered on the certain style and the actors’ approach to the problem.

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Three several years right after bursting onto the scene as a single of the most in-demand and award-winning a few-row 8-passenger SUVs in the U.S., the Kia Telluride returns for 2023 with an array of enhancements that establish on the success of the original. The Telluride has not only attracted in excess of 75 p.c of its prospective buyers as new to the Kia relatives, but because of higher customer fulfillment, Telluride entrepreneurs have the most brand loyalty of any midsize SUV when returning to marketplace for an additional automobile. Big, able, and powerful, the Telluride is as all set as at any time for adventures of all varieties, from loved ones road outings across the nation to off-street excursions sure by number of boundaries.

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Kia The usa – about us

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Headquartered in Irvine, California, Kia America continues to prime automotive top quality surveys and is acknowledged as just one of the 100 Finest World-wide Brands. Kia serves as the “Official Automotive Partner” of the NBA and offers a vary of gasoline, hybrid, plug-in hybrid and electrified cars bought through a community of over 750 sellers in the U.S., such as numerous vehicles and SUVs proudly assembled in The united states.

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For media facts, which include images, visit www.kiamedia.com. To get tailor made e-mail notifications for press releases the minute they are published, subscribe at www.kiamedia.com/us/en/newsalert.

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